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1 piggyback product
ЕБРР: товар в нагрузку -
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4 piggyback product
English-russian dctionary of contemporary Economics > piggyback product
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5 product
nпродукт, продукция, изделие
- advanced products
- agricultural products
- aircraft products
- all-season product
- ancillary products
- animal products
- animal and plant products
- annual product
- auxiliary product
- aviation products
- banking product
- basic products
- bespoke banking product
- branded products
- bulky product
- capital-intensive product
- capitalized product
- captive product
- certified product
- characteristic product
- chemical products
- commercial product
- commodity product
- comparable products
- comparative products
- competitive products
- complete product
- conforming product
- consumer product
- consumption product
- custom-made product
- dairy products
- defensive products
- delivered products
- different products
- differentiated products
- diversified products
- domestic products
- dumped products
- end product
- engineering products
- excess product
- expensive products
- export products
- exported products
- factory products
- factory-made products
- farm products
- final product
- finished product
- first-class product
- first-rate product
- flexible products
- fodder products
- food products
- foreign products
- foreign-made products
- forest products
- fresh products
- frozen products
- genetically modified products
- good quality product
- gross product
- gross domestic product
- gross national product
- half-finished product
- hard-to-move product
- hard-to-sell product
- health care products
- high-grade product
- highly effective products
- highly efficient products
- highly technical product
- high-priced products
- high-quality products
- high-reliability product
- high-technology products
- home product
- home-made product
- home-used product
- hottest-selling products
- imported products
- industrial products
- industrialized products
- inedible products
- inland product
- insurance product
- intermediate product
- joint products
- labour-intensive product
- licensed product
- listed products
- livestock products
- low-priced products
- made-to-order product
- main product
- manufactured products
- marginal product
- marginal revenue product
- marginal value product
- marketable product
- merchantable sales product
- multi-use product
- national product
- net product
- net domestic product
- net material product
- net national product
- newly designed product
- noncapitalized product
- nonpatentable product
- nonstandard product
- nonstorable product
- obsolescent product
- off-standard product
- patentable product
- patented product
- perishable product
- piggyback product
- pioneer product
- potential gross national product
- primary product
- prime product
- prime quality product
- private label product
- processed product
- promising product
- promoted product
- proprietary product
- proven product
- purchased product
- qualified product
- quality product
- questionable product
- ready-made product
- real net national product
- rejected product
- related products
- respective products
- returned product
- revised product
- rival product
- saleable products
- science-intensive products
- secondary product
- semifinished product
- semimanufactured product
- semiprocessed product
- semistandard product
- serial products
- sideline products
- similar products
- single-use product
- slow-moving product
- social product
- sold products
- sophisticated products
- special products
- spoiled products
- standard products
- standardized product
- substandard product
- substitution product
- superior product
- surplus product
- tangible product
- timber and paper products
- top quality product
- total product
- tying products
- unidentified product
- unfinished products
- unified product
- unmarketable products
- unpatented product
- unsaleable product
- useless product
- various products
- waste products
- product of industry
- product of labour
- products of superior quality
- products of vegetable and animal origin
- product superior in quality
- advertise a product
- assess a product
- deal in products
- demonstrate a product
- develop new products
- evaluate a product
- exchange products
- exhibit products
- feature products
- freeze products
- guarantee a product
- introduce a product into the market
- label a product
- launch a product
- list products
- manufacture products
- process products
- sell products
- show products
- store products
- turn out productsEnglish-russian dctionary of contemporary Economics > product
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6 promotion
сущ.1) марк. стимулирование, поощрение, раскрутка, продвижение, рекламирование, промоушен, содействие; пропаганда (деятельность направленная на увеличение популярности какого-л. лица или продукта, спроса на какой-л. продукт или группу продуктов, объемов продаж и т. п.)promotion planner — разработчик планов стимулирования [продвижения\]
promotion of health — укрепление здоровья, оздоровление
promotion costs — издержки по стимулированию спроса [продвижению товара\]
promotion measures — мероприятия по стимулированию [продвижению\]
See:above-the-line promotion, below-the-line promotion, cents-off promotion, cold mail promotion, combo promotion, consumer franchise building promotion, consumer promotion, cross-promotion, direct promotion, direct response promotion, donor promotion, indirect promotion, in-store promotion, joint promotion, national promotion, personality promotion, piggyback promotion, price promotion, product promotion, retailer promotion, sale promotion, sales promotion, sales-force promotion, saturation promotion, self-promotion, tie-in promotion, trade promotion 1), 2), umbrella promotion, weekly promotions, event promotion, export promotion, import promotion, industrial promotion, investment promotion, trade promotion 3) promotion allowance, promotion budget, promotion campaign, promotion expenditure, promotion expense, promotion manager, promotion marketing, promotion mix, promotion money 2), promotion spending, promotion measures, promotion money 1) British Code of Sales Promotion Practice, British Codes of Advertising and Sales Promotion, ICC International Code of Sales Promotion, Market Promotion Program, Convention (No. 154) concerning the Promotion of Collective Bargaining, Investment Promotion and Protection Agreement, Institute of Sales Promotion, Center for Nutrition Policy and Promotion, Korea Trade Promotion Corporation, Korea Trade-Investment Promotion Agency, Manufactured Imports Promotion Organization, Promotion of Non-Executive Directors, promote, promoter2) рекл. реклама, рекламный материал (рекламные объявления, листовки, проспекты, брошюры, плакаты и иные материалы, используемые с целью продвижения компаний, людей, товаров, идей и т. п.)See:3) упр. продвижение, повышение ( по службе)COMBS: discrimination in promotion
Syn:advance 1. 4)See:competitive promotion, internal promotion, non-competitive promotion, promotion examination, promotion ladder, promotion track, Convention (No. 168) concerning Employment Promotion and Protection against Unemployment, demotion
* * *
1) содействие, поощрение; 2) поддержка; 3) учреждение, основание (компании); 4) содействие в продаже, создание благоприятных условий для продажи товаров; продвижение товаров на рынке; 5) повышение в должности.* * *стимулирование сбыта; продвижение товаров на рынок; реклама; инициация, стимулирование. . Словарь экономических терминов .* * *совокупность разнообразных методов стимулирования, используемых компаниями при взаимодействии с целевыми рынками и широкой общественностью
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